Schema Markup Generator

Generate valid JSON-LD structured data for 11 schema types — with required-field checks for Google rich results. 100% client-side. Nothing leaves your browser.

1. Pick a type, fill the fields

{} 2. Copy your JSON-LD

All required fields set
schema.html

      

      
      

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What is schema markup and why it matters in 2026

Schema markup is structured data — a machine-readable description of your page using the schema.org vocabulary. Search engines use it to power rich results: star ratings, FAQ dropdowns, product prices, event dates, recipe cards, video thumbnails. AI answer engines lean on it even harder, because structured data is the cheapest way for a model to be certain about facts like price, availability, dates and authorship.

Pages with rich results consistently earn higher click-through rates than plain blue links at the same position. Schema is not a magic ranking switch — it is an eligibility switch. Without it, Google will not even consider your page for most rich result types.

Why JSON-LD (and not microdata)

Google's documentation recommends JSON-LD: a single <script> block, separate from your visible HTML, that you can add, template, and debug without touching your markup. Microdata scatters attributes across dozens of tags and breaks the moment a designer moves a div. Every output from this tool is clean, pretty-printed JSON-LD.

How to use the generated code

Golden rule: the markup must describe content actually visible on the page. Marking up reviews, FAQs, or prices that visitors cannot see violates Google's guidelines and can earn a manual action.

The 11 types this tool covers

Article for posts and news, Product with offers and ratings, FAQPage for question dropdowns, HowTo for step-by-step guides, LocalBusiness for map-pack visibility, Organization and Person for entity SEO, Event with dates and tickets, VideoObject for video snippets, WebSite with sitelinks search box, and BreadcrumbList for breadcrumb trails in results.

Pair this with our free Meta Tag Generator and AI Robots.txt Generator to cover on-page SEO end to end, or browse all 160+ free tools.

Frequently asked questions

What is schema markup?

Schema markup is structured data added to a web page that describes its content in a machine-readable vocabulary (schema.org). Search engines and AI assistants use it to understand what a page is about and to display rich results like star ratings, FAQ dropdowns, event details, and product prices.

Does schema markup improve SEO rankings?

Schema markup is not a direct ranking factor, but it makes pages eligible for rich results, which typically earn higher click-through rates than plain listings. It also helps AI search engines cite your content accurately. More qualified clicks and better understanding generally compound into stronger organic performance.

Should I use JSON-LD or microdata?

Use JSON-LD. It is Google's recommended format because it lives in a single script tag instead of being woven through your HTML attributes, which makes it easier to add, maintain, and debug. This generator outputs JSON-LD only.

Where do I put the JSON-LD code on my page?

Paste the generated script tag anywhere inside the head or body of the page it describes — head is conventional. The markup must describe content actually visible on that page; do not mark up content that is not there.

How do I test my structured data?

Use Google's Rich Results Test to check rich-result eligibility and the Schema.org validator for general syntax. After deploying, monitor Search Console's enhancement reports for errors and impressions.